With more than three billion smartphone users across the globe, the transmission and sharing of information and news is instantaneous today.
In this digital age, it is more critical than ever for organisations, brands and even spokespersons to take a PR-centric approach to communication.
First established in 1996, Centriq PR is an independent public relations consultancy that produces winning public relations work for clients.
Our core services include strategic PR counsel, developing messaging strategies, and designing and implementing stakeholder engagement programmes across a range of PR disciplines. We also specialise in spokesperson training and crisis communication.
STRATEGIC COUNSEL - CORE OF PR
We support management in making better, more informed policy decisions and implementing more effective stakeholder engagement initiatives and communication, taking into consideration their consequences and the organisation's social and citizenship responsibilities.
MESSAGING STRATEGY - FOUNDATION OF SUCCESSFUL PR
Whether utilising Paid, Earned, Shared or Owned media, PR must manage messaging. We assist clients in analysing what's important to their audience and strategise how to make what they have to say relevant to their stakeholders. In the social media era, when anyone with a smartphone is a media channel, getting it right the first time, every time, is mission critical.
STAKEHOLDER ENGAGEMENT – CENTRAL COMPONENT OF PR
We help clients connect with stakeholders for a win-win outcome by identifying and working in partnership with groups that can affect the achievement of the organisation's objectives. Through dialogue, consultation and participation, the greater the degree of engagement, the greater the degree of commitment from stakeholders.
CORPORATE SOCIAL RESPONSIBILITY – KEY PILLAR OF PR
An advocate for CSR in building long term quality community relationships, we help clients develop and implement CSR programmes which impact the ‘triple bottom line’ - People, Profit, Planet.
CORPORATE AND INTERNAL COMMUNICATIONS
In an age when we are constantly bombarded by so much noise and attention spans have been drastically reduced, how do you capture your audience’s attention and meaningfully engage with them? We help clients engage with stakeholders consistently and in a deliberate manner through creative outcome-based PR initiatives.
CRISIS COMMUNICATION - GAINING AND MAINTAINING PUBLIC GOODWILL
We help clients communicate effectively during a crisis to maintain good reputation and speed the recovery process. A crisis is a defining moment for an organisation. Is yours ready to handle one?
In the digital age, the role of spokesperson extends beyond the CEO and other official representatives. Today every employee is considered a representative of the organisation. How do your senior executives measure up? With an appreciation for the value of effective communications, a trained spokesperson will be able to confidently and successfully engage with stakeholders and project the right image for the organisation.
Centriq PR’s workshop-style programme helps organisations discover areas within their organisation and operations where they may be exposed to possible crisis. The appropriate preventive measures can then be taken to avert crises.