RECENT INDUSTRY RECOGNITION

MPRA 2019

CRISIS OR ISSUES MANAGEMENT AWARD (GOLD & CAMPAIGN OF THE YEAR)

PTPTN PUBLIC CONSULTATION PROCESS

PTPTN was established to ensure none are denied their higher education aspirations due to lack of funds. However, existing low repayment rates and rising number of borrowers, and the proposed implementation of deferring loan repayment at the ambitious RM4,000 threshold placed PTPTN’s sustainability under threat.

PTPTN then embarked on a month-long public consultation process, providing open communication channels, in search of possible solutions. The consistent key messages shared via a multi-platform, multi-stakeholder approach helped shape public consensus and sparked more informed conversations, generating over 70% positive sentiments and 2025% increase in opinion articles published, and ultimately averted a crisis situation.

MPRA 2019

CORPORATE BRANDING AWARD (SILVER)

CYCLE & CARRIAGE – EXCEPTIONAL JOURNEYS

Cycle & Carriage Bintang Berhad (C&C), one of two largest authorised Mercedes-Benz dealers, is listed on the Main Market of Bursa Malaysia. C&C has 13 outlets across Malaysia providing premium sales and after-sales services for Mercedes-Benz passenger cars and commercial vehicles.

Amidst an overall challenging market outlook and intense competition in the premium segment, C&C identified an opportunity to rejuvenate its brand position leading up to its 120th anniversary. With a PR strategy to communicate its ‘Exceptional Journeys’ brand promise, C&C utilised both traditional and social media to raise its profile, demonstrating investment in its people, sites and systems in a challenging market.