INDUSTRY RECOGNITION 2024
We at Centriq PR are always passionate about our work for our clients. This is shown in the industry's recognition and awards in which we stand toe-to-toe with other PR agencies in Malaysia.
B2B Product Brand Development Award (Agency) - Gold
Volvo Trucks Malaysia - Iron Women by Volvo Trucks:
Boosting Representation of Women as Heavy-Duty Truck Drivers
Greater participation of women in the workforce has potential to add RM6 billion to Malaysia's GDP. Volvo Trucks introduced its global initiative, Iron Women, in Malaysia to upskill and empower women for greater representation as heavy-duty truck drivers. ​Five women graduated from its first (2024) cohort.
The pioneering initiative attracted the interest of the Ministry of Women, Family and Community Development as a long-term collaborative partner. Targeting 100 graduates for 2025, Volvo Trucks identified an opportunity for the Ministry to value add through harassment ad gender bias training and provision of counselling support for women to thrive in a male-dominated industry.
Employee Communications Award (Agency) - Silver
Universal Robina Munchy's (URMunchy's) - URGreen: Empowering Sustainability From Within
Universal Robina Munchy's (URMunchy's) kick-started its corporate sustainability journey with its URGreen campaign in July 2024, aimed at educating employees about sustainability through interactive and engaging content which employees could relate to.
The campaign introduced URMunchy's six sustainability focus areas via an internal kick-off event, a campaign launch video, internal educational posts and quizzes (with prizes for winners) and a video series on each division's contribution to sustainability.
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By intergrating content across multiple platforms and fostering active involvement, the campaign is increasing sustainability awareness, creating a sense of ownership among employees, while linking personal actions to corporate goals.
Corporate Branding Award (Agency) - Silver
Gardenia Bakeries (KL) Sdn Bhd - Gardenia Wellness Begins at Home 2024
Normalising Mental Wellness Conversations
Driven by its #GardeniaCares brand essence, Gardenia KL has, since 2021, made mental-wellness a core focus of its corporate branding, ensuring conversations about mental well-being become part of everyday life without fear of judgement.
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Throughout 2024, Gardenia KL's impactful Wellness Begins at Home programme (in its third year), demonstrated its commitment to both internal and external audiences. The initiatives focused on normalising conversations about mental health and coping mechanisms.
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As the largest and most favourite bread manufacturer in Malaysia, Gardenia KL leads by example, supporting mental well-being from within, while extending care to the wider community, making positive impact at every level, because #GardeniaCares.
Crisis or Issues Management Award (Agency) - Silver
Chery Auto Malaysia - Chery OMODA 5 Product Update Campaign
Safety is the top priority in the automotive industry. Responding swiftly to a customer complaint, Chery Auto Malaysia investigated the OMODA 5's rear axle matter and kept all OMODA 5 customers and public updated promptly. The updates, across two weeks, were transparent, recording Chery's detailed findings on the root cause of the matter.
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Proactively, customers of the affected batch were contacted for vehicle inspections, and a Product Update campaign was launched, inviting all OMODA 5 customers to bring in their vehicles for a complimentary inspection. Chery's prompt communication with stakeholders and managing the matter demonstrated its commitment to providing safe and reliable transportation solutions. ​
Best Use of Content Award (Agency) - Silver
Altair - Discover Continuously, Advance Infinitely
Altair is a global leader in computational intelligence, providing software and cloud solutions in Simulation, High-Performance Computing, and Artificial Intelligence. Malaysia serves as hub for ASEAN. The highly technical subject-matter and business strategies from CEO and CTO make it almost impossible to gain editorial coverage in the mass media, particularly in Malaysia, where Tech media covers consumer products (gadgets and devices) and local topics.
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Given a modest PR budget, Consultancy proposed a B2B Public Relations programme to position Altair as a thought-leader, leveraging LinkedIn to reach its specific target audience, CEOs, CTOs, engineers, government, and ASEAN customer base, to share significant local news. ​​
Best Use of Social Media Award (Agency) - Bronze
We.R.Wira - Promoting Positivity on Social Media
"Doomscrolling", a term coined during the pandemic, remains a very worrying issue today as social media usage increases. Experts continue to highlight how it jeopardises mental health. To counter negativity in the digital space, the organisation developed an idea to spread positive content on social media.
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We.R.Wira was initiated in 2023 as a social impact initiative highlighting inspiring feel good stories of unsung heroes. In 2024, We.R.Wira extended its mission to involve students from five IHLs via a contest. Students were required to identify community heroes, interview and produce videos about them, demonstrating that everyone has the potential to be someone's heroes. ​​​
INDUSTRY RECOGNITION 2023
We at Centriq PR are always passionate about our work for our clients. This is shown in the industry's recognition and awards in which we stand toe-to-toe with other PR agencies in Malaysia.
B2B Product Brand Development Award (Agency) - Gold
Volvo Trucks Malaysia - Decarbonising Malaysia's Truck Industry
Corporate Branding Award (Agency) - Bronze
Gardenia KL - Wellness Begins At Home 2023:
From Challenges to a Challenger Mentality
Best Use of Content Award (Agency) - Bronze
Altair - Discover Continuously. Advance Infinitely
INDUSTRY RECOGNITION 2022
We at Centriq PR are always passionate about our work for our clients. This is shown in the industry's recognition and awards in which we stand toe-to-toe with other PR agencies in Malaysia.
MALAYSIAN PR AWARDS 2022
Corporate Branding Award (Agency) - GOLD
Gardenia KL - Wellness Begins at Home 2021
MALAYSIAN PR AWARDS 2022
Product Brand Development Award (Agency) - BRONZE
Kempen "Kebersihan Menstruasi Adalah Hak Wanita" (Kao Laurier Malaysia)
INDUSTRY RECOGNITION 2021
We at Centriq PR are always passionate about our work for our clients. This is shown in the industry's recognition and awards in which we stand toe-to-toe with other PR agencies in Malaysia.
MALAYSIAN PR AWARDS 2021
Best "Pandemic Pivot" / "COVID-19 Communications Campaign
MIHAS 2021: Halal - Empowered and Redefined
MALAYSIAN PR AWARDS 2021
Corporate Branding Award - BRONZE
Gardenia KL - Malaysia's Beacon Amid the Pandemic
INDUSTRY RECOGNITION 2019
We at Centriq PR are always passionate about our work for our clients. This is shown in the industry's recognition and awards in which we stand toe-to-toe with other PR agencies in Malaysia.
MALAYSIAN PR AWARDS 2019
Crisis or Issues Management Award (GOLD & Campaign of the Year)
PTPTN Consultation Process
MALAYSIAN PR AWARDS 2019
Corporate Branding Award - SILVER
Cycle & Carriage - Exceptional Journeys
INDUSTRY RECOGNITION 2016-2018
We at Centriq PR are always passionate about our work for our clients. This is shown in the industry's recognition and awards in which we stand toe-to-toe with other PR agencies in Malaysia.
MALAYSIAN PR AWARDS 2017/18
Corporate Branding Award - SILVER
Mercedes-Benz Malaysia - Redefining Premium Excellence
MALAYSIAN PR AWARDS 2016/2017
Product Development Award - BRONZE
Taylor's University - The Gold Standard
INDUSTRY RECOGNITION (2015-2016)
We at Centriq PR are always passionate about our work for our clients. This is shown in the industry's recognition and awards in which we stand toe-to-toe with other PR agencies in Malaysia.
MALAYSIAN PR AWARDS 2015/16
Product Development Award - SILVER
Taylor's University - Unlocking Potential
MALAYSIAN PR AWARDS 2015/2016
Corporate Branding Award - BRONZE
Mercedes-Benz Malaysia - Going Beyond Boundaries