AWARDS & RECOGNITION
INDUSTRY RECOGNITION
We are always passionate about our work for our clients. This is shown in the industry's
recognition and awards in which we stand toe-to-toe with other PR agencies in Malaysia.
Best Use of Content Award (Agency) - Silver
MODEC KL Hub: A Strategic Launch Told Through People, Purpose and Progress
To mark the launch of MODEC’s Kuala Lumpur Execution Center (KLEC), an intensive three-month LinkedIn-led campaign turned a corporate milestone into a story of transformation, pride and regional ambition. Across teasers, fireside chats and employee-driven buzz, the campaign built anticipation, ignited engagement and sustained momentum across professional circles. By blending executive thought leadership with authentic voices, MODEC reshaped how the energy sector celebrates growth. With LinkedIn as the strategic stage balancing reach, professionalism and shareability, this meticulously curated content-led activiation became so much more than a launch, it was a masterclass in organic visibility, influence and brand resonance.
Best Use of Content Award (Agency) - Bronze
Altair - The Power of Possibility
Altair is a global leader in Simulation, Artificial Intelligence (AI) and High Performance Computing (HPC). With Kuala Lumpur as its ASEAN hub, Altair drives innovation in engineering simulation and advanced computing----supporting the region’s AI and digital learning agenda. Altair’s highly technical B2B soltuions are targeted as C-suites specifiers and decision-makers, therefore the 2025 PR programme adopted a targeted B2B strategy, positioning ALtair as a thought-leader through compelling and impactful storytelling on LinekdIn. This cost-effective and targeted approach engaged CTOs, CEOs, engineers, government stakeholders, and customers via curated content, impactful case studies and vodcast aligned with global observances and local industry relevance.
B2B Product Brand Development Award (Agency) - Gold
Volvo Trucks Malaysia - Iron Women by Volvo Trucks: Boosting Representation of Women as Heavy-Duty Truck Drivers
Greater participation of women in the workforce has potential to add RM6 billion to Malaysia's GDP. Volvo Trucks introduced its global initiative, Iron Women, in Malaysia to upskill and empower women for greater representation as heavy-duty truck drivers. Five women graduated from its first (2024) cohort. The pioneering initiative attracted the interest of the Ministry of Women, Family and Community Development as a long-term collaborative partner. Targeting 100 graduates for 2025, Volvo Trucks identified an opportunity for the Ministry to value add through harassment ad gender bias training and provision of counselling support for women to thrive in a male-dominated industry.
Employee Communications Award (Agency) - Silver
Universal Robina Munchy's (URMunchy's) - URGreen: Empowering Sustainability From Within
Universal Robina Munchy's (URMunchy's) kick-started its corporate sustainability journey with its URGreen campaign in July 2024, aimed at educating employees about sustainability through interactive and engaging content which employees could relate to. The campaign introduced URMunchy's six sustainability focus areas via an internal kick-off event, a campaign launch video, internal educational posts, and quizzes (with prizes for winners) and a video series on each division's contribution to sustainability. By intergrating content across multiple platforms and fostering active involvement, the campaign is increasing sustainability awareness, creating a sense of ownership among employees, while linking personal actions to corporate goals.
B2B Product Brand Development Award (Agency) - Gold
Volvo Trucks Malaysia - Decarbonising Malaysia's Truck Industry
In 2019, Carbon Dioxide (CO2) emissions from the transport sector represented 28.8% of total fossil fuel combustion in Malaysia, well above the global average of 24.5%. A comparative analysis found that emissions from one heavy-duty truck is equivalent to that of 47 passenger vehicles! In this vein, transport solutions provider, Volvo Trucks Malaysia (VTM), positioned itself strategically to support the nation’s race towards net zero carbon emissions by 2050. VTM’s 2023 PR and communications programme strategically combined stakeholder engagement and media relations to reach target audiences, and position VTM as the expert in decarbonising the heavy vehical and logistics industry.
Best Use of Social Media Award (Agency) - Bronze
Gardenia KL - Wellness Begins At Home 2023: From Challenges to a Challenger Mentality
Following the success of its ‘Wellness Begins at Home’ campaign which was first launched in 2021, Gardenia KL’s 2023 campaign was aimed at empowering Malaysians to move ‘From Challenges to a Challenger Mentality’. For greater impact, the campaign leveraged collaborations with key stakeholder groups and omni-channel communication platforms to reach target audiences. Comprising a brand online survey, a hybrid group discussion featuring notable panelists, follow-up thought leadership articles, community outreach programmes with schools in Kuala Lumpur, Nilai and Negeri Sembilan, and outreach to eight key wellness NGOs, the campaign is a critical component of the brand’s #GardeniaCares corporate initiative.
Corporate Branding Award (Agency) - Gold
Gardenia KL - Wellness Begins at Home 2021
The COVID-19 pandemic and its far-reaching effects took a toll on mental wellness in Malaysia. In the first 10 months of the Movement Control Order (MCO) in 2020, the Ministry of Health’s (MOH) psychosocial support hotline received more than 43,000 calls. In 2021, MOH recorded an 81% (1,142) increase in suicide cases. In response, Gardenia, the nation’s most popular brand, launched its ‘Wellness Begins at Home’ campaign, promoting mental health literacy and encouraging families to seek mental health support to navigate stressors. The campaign contributed to Gardenia winning the 2021 Putra Brand Awards - Platinum (Foodstuff).
Product Brand Development Award (Agency) - Bronze
Kempen "Kebersihan Menstruasi Adalah Hak Wanita" (Kao Laurier Malaysia)
Period poverty in Malaysia worsened during the pandemic. Most households earned less, or nothing at all, forcing families to prioritise putting food on the tabke, while feminine hygiene essentials fell to the bottom of the list. Seeking to alleviate the burden of period poverty among B40 university students, KAO Malaysia engaged Consultancy to develop a strategic PR plan for its ‘Kebersihan Menstruasi Adalah Hak Setiap Wanita’ campaign. The campaign exemplified impactful storytelling, raising awareness around period poverty and empowering consumers to mobilise change through its ‘Anda Beli, Kami Sumbang’ charity component, which raised RM150,000 in sanitary products for 20,000 students.
Best “Pandemic Pivot” or COVID-19 Communications: Campaign Awards - Gold
Malaysia External Trade Promotion Corporation (MATRADE): MIHAS 2021: Halal - Empowered and Redefined
On a mission to strengthen Malaysian-made Halal brands globally through the export market, the Malaysia External Trade Promotion Corporation (MATRADE) pivoted the 17th Malaysia International Halal Showcase (MIHAS) to a fully virtual edition for the first time. The movie was aligned with national digitalisation ambitions and to neutralise the impact of the pandemic on businesses. With a PR strategy to communicate its aspiration of ‘Empoweting Halal, Tomorrow, Together’, traditional, digital and social media channels were optimised to engage and instill confidence among stakeholders, essentially upholding MIHAS as the world’s largest and most comprehensive halal showcase amid the challenging global economy.
Corporate Branding Award - Bronze
Gardenia KL: Malaysia’s Beacon Amid the Pandemic
Bread is an essential item in households across Malaysia. With daily deliveries across Peninsula Malaysia beginning as early as 4:00 a.m., Gardenia KL’s commitment to consumers is to supply fresh bread 365 days a year, seven days a week, rain or shine. However, panic buying during ealy days of the pandemic caused great concern among consumers about the sufficiency of bread supply. A PR strategy to communicate Gardenia KL’s commitment, reassured and educated consumers to remain calm and buy according to daily requirements, Gardenia KL received support from the Rakyat, upholding positive reputation and was voted ‘Putra Brand of the Year’ in 2020.
Crisis or Issues Management Award - Gold & Campaign of the Year
PTPTN Consultation Process
In its GE14 election manifesto, Pakatan Harapan (PH) pledged to lift the travel ban imposed on PTPTN loan defaulters and defer loan repayment for those earning below RM4,000 monthly. The travel ban was lifted as promised. However, the deferment of loan repayment on the RM4,000 threshold was economically unfeasible as data showed that 68% of borrowers were within that threshold. Deferring loan repayment of this group would reduce annual collection significantly to RM950 million, compared to around RM3 billion annually. If implemented, PTPTN’s debt (Government guaranteed) would exceed RM100 billion by 2040. Furthermore, existing low repayment rates (over 50% defaulters) combined with the annual rising number of borrowers, would exacerbate PTPTN and the Government’s currently already dire financial state. Based on trends, PTPTN’s RM55 billion (greater than 1MDB) debt would balloon to RM76 billion in 20 years. Cognizant of the threats to the funds’ sustainability, PTPTN then embarked on a month-long public consultation process, providing open communication channels, in search of possible approach helped shape public consensus and sparked more informed conversations, generating over 70% positive sentiments and 2025% increase in opinion articles published, and ultimately averted a crisis solution.
Corporate Branding Award - Silver
Cycle & Carriage - Exceptional Journeys
Cycle & Carriage Bintang Berhad (C&C), one of two largest authorised Mercedes-Benz dealers, is listed on the Main Market of Bursa Malaysia. C&C has 13 outlets across Malaysia providing premium sales and after-sales services for Mercedes-Benz passengar cars and commercial vehicles. Amidst an overall challenging market outlook and intense competition in the premium segment, C&C identified an opportunity to rejuvenate its brand position leading up to its 120th anniversary. With a PR strategy to communicate its ‘Exceptional Journeys’ brand promise, C&C utilised both traditional and social media to raise its profile, demonstrating investment in its people, sites and systems in a challenging market.
Corporate Branding Award - Silver
Mercedes-Benz Malaysia - Redefining Premium Excellence
To maintain its lead in the premium automotive segment, Mercedes-Benz Malaysia focused on showcasing its deep commitment to the Malaysian market, long term investments in its nationwide dealer network, and superiority in after-sales services. Using the global ‘Best Customer Experience’ credo to engage all stakeholders, Mercedes-Benz Malaysia consistently and passionately demonstrated unrivalled excellence to build customer confidence and loyalty. Winning over both existing owners and new customers, the three-pointed star continues to retain the number one spot in a highly competitive market segment, recording 2.3% sales growth and the highest service throughout record in its history: 128,072 vehicles serviced.
Product Development Award - Bronze
Taylor's University - The Gold Standard
‘The Gold Standard’ successfully positioned Taylor’s University as the benchmark in higher education. The university strengthened its position as the top private higher education institution in the highly saturated and competitive education sector. Carrying the immense responsibility to consistently produce quality talent, Taylor’s University rose above the challenges to prove its ability to deliver quality worthy of its premium fee structure. ‘The Gold Standard’ raised the bar for tertiary education by showcasing the university’s multitude of student successess and unique student experiences, while simultaneously highlighting its team of top-notch teaching talent who support the University’s efforts to help Malaysia achieve developed nation status.
Product Brand Development Award - Silver
Taylor's University - Unlocking Potential
Competing with more than 100 private institutions of higher learning, Taylor’s University embarked on a long-term PR campaign aimed at communicating its edge in helping young talents unlock their potential through the right education path. “Unlocking Potential” consistently highlighted students’ learning experiences and profiled academic experts through human interest stories. Utilising a combination of media channels comprising print, online, and electronic, Taylor’s University successfully reached out to its key target audiences through a variety of sections including news, business, health, youth, features, and the opinion column, sharing the holistic education experiences of its students, and world-class expertise of its faculty members.
Corporate Branding Award - Bronze
Mercedes-Benz Malaysia - Going Beyond Boundaries
Amidst a challenging economy and softening of the automotive market, Mercedes-Benz Malaysia embarked on a mission to regain and maintain the top spot in the highly competitive premium automotive segment. Leveraging its corporate excellence and superior services, a consistent and aggressive PR programme was implemented to demonstrate Mercedes-Benz Malaysia’s commitment to the Malaysian market. Using interesting news angles, Going Beyond Boundaries positioned the MercedesBenz brand as the Best brand in every facet. For the full year 2015, logging a record-breaking 56% increase in sales from the previous year, Mercedes-Benz Malaysia’s cars emerged as the top selling premium vehicle, 31% higher than its closest competitor; and for the half year ended 30 June 2016, maintained its dominance at 25% higher than its closest competitor.
FEATURED COVERAGE & MILESTONES
IN THE SPOTLIGHT
